The BIG Three: Usability, Utility and Ubiquity

Photo courtesy of MJ Broadbent of NYC IxDA.
Last June, I had attended a NYC IxDA meeting hosted by Icon Nicholson that featured
David Armano's presentation on micro-interactions in a 2.0 world.

I really enjoyed his talk. Essentially, he proposed that, "it is the little things that really do matter!" The sticky websites that have a relationship with the end users changes advertising on the web from merely broadcasting a message in brochure-ware mentality to an active interaction style. Engaging, empowering and enabling the end user is the key. Of this triumvirate, usability is only one aspect. One needs to also include Utility and Ubiquity. This becomes more apparent that it is a two way street when 25% of the content of Google search results about the 20 top brands are generated by consumer content! As usual, it is the word of mouth that works.

I look forward to the next NYC IxDA meeting scheduled for tomorrow, Thursday, July 24, 2008 when Luke Williams from frog desing will speak. For location details, send email to nyc-rsvp@ixda.org.

P.S. All guests for the event tomorrow will need to have their name on the list (same RSVP address as above).